Resume
Creative Director · Dallas, TX
June
Atkins
01
Profile
Creative Director with 10+ years building performance-driven brands across restaurant tech, e-commerce, hospitality, fashion, and emerging technology. Currently pursuing an M.A. in Graphic Design and Visual Experience at SCAD after completing a BA in Graphic Design. Adobe Certified Professional across the full suite. Fluent in Figma, front-end development, NFC/AR/PWA integration, and paid social creative. Theater background informs a narrative-first approach to every brief.
02
Experience
Creative Director / Founder2015 – Present
Herwood Creative — Dallas, TX
Independent studio · Restaurant tech, NFC authentication, fashion/streetwear, AI content
- Partnership Marketing: Concepted and produced full partnership suites: co-branded decks, playbooks, event assets, social campaigns, email newsletters, and experiential event design for a national VIP activation
- NFC Product Experiences: Designed and built HTML product listings for a luxury spirits NFC authentication platform: mobile-first, no-JS, prefixed CSS across wine, whiskey, and craft spirits clients
- AI Content Production: Art directed AI-assisted fashion lookbook: prompt engineering, asset curation, layout, and print-ready delivery
- Streetwear Brand: Ongoing brand management for a streetwear label: visual identity, e-commerce, social content, and campaign assets
- Lead brand strategy, visual identity, packaging, Shopify development, and performance creative across e-commerce, spirits, and lifestyle sectors
- Built CEDARS South Dallas heritage platform using NFC, AR, and PWA at DART stations, reaching 50,000+ daily riders
- Direct cross-functional creative teams of 15+ contractors; produced 50+ large-scale events for 500+ attendees
Founder / Creative Director2019 – 2021
The Herwood Inn — Woodstock, NY
- Conceived, designed, and operated award-winning 4-suite boutique inn; exited at $1.25M (3x ROI in 24 months)
- Built organic marketing strategy achieving 17,000+ Instagram followers in under 12 months; developed proprietary guest experience app; led $500K+ renovation
- Won TripAdvisor Travelers’ Choice and Best Boutique Hotel recognition; featured in Forbes, AFAR, and Michelin Guide
Production ProfessionalThrough 2019
NYC Theater Community
- Collaborated on 15+ Off-Broadway and independent productions: stage management, costume coordination, lighting design, front-of-house
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Education
M.A., Graphic Design & Visual Experience
Savannah College of Art and Design (SCAD)
In Progress
BA, Graphic Design
SCAD · Interactive Design, Typography, Accessible Design Systems
2026
B.A., Creative Industries
Toronto Metropolitan University · Completed 2 years before transferring to SCAD and switching to Graphic Design
Prior
AOS, Acting & Theater Arts
American Academy of Dramatic Arts, New York
04
Skills & Tools
Design
Marketing
Technology
Production
