June
Atkins
just works better.
Theater
trained.
Design
obsessed.
I started in theater at age eight. Trained at the American Academy of Dramatic Arts in New York. Did Off-Broadway productions through my twenties. Every element has to work together and every person needs to feel like they belong. That's still how I think about design.
I co-founded Herwood Creative in 2018 across hospitality, spirits, tech, and e-commerce. Built and sold The Herwood Inn for $1.25M after growing it to 17K+ followers with zero ad spend. Completing my M.A. in Graphic Design at SCAD because I want to understand not just how to make things look right, but why they work and for whom.
The Herwood Inn
Conceived, designed, and operated an award-winning 4-suite boutique inn from scratch. Every decision served both guest experience and brand growth. Zero ad spend. Pure storytelling. Sold 2021.
DONOT
DISTURB
Born from running a boutique inn and never finding the right product line. Sustainable, vegan, bulk-refillable, and beautiful enough to photograph. That product didn't exist so I designed it. Seven products, single-word names, 85% less plastic.
Herwood
Collective
Restaurant technology partnerships, NFC spirits authentication, AI fashion lookbooks, streetwear brand management. Full-service from strategy through production: paid social, co-branded decks, email campaigns, experiential events.
CEDARS
An inclusive district identity connecting transit, tech, and community storytelling. NFC plaques let visitors tap to hear oral histories in residents' own voices, no app download, no barrier. Seven integrated touchpoints reaching 50,000+ daily DART riders.
HALOGEN
A speculative brand for a thermal spa with locations in NYC and SF, introduced at conferences before people walk through the door. Built from a comparison of Nauman and Opie. Holds both spectacle and intimacy.
arc.
pilates
Brand voice and social strategy for a boutique NYC Pilates studio. Warm, cheeky, never intimidating. NYC-specific humor. Content that gets screenshotted and sent to group chats, not scrolled past.
Q&A
Ask me anything.
M.A. Graphic Design
Thank
You.
"Design that works for everyone
just works better."